Competition Assignment Example | Topics and Well Written Essays - 6250 words

Competition - Assignment Example n that will help the target audience to gather knowledge about gap year traveling opportunities, internships in foreign countries and job opportunities for travelling students. Currently the database of Gap 360 contains information about 70,000 prospects, which is gathered from lead generation mechanism of the business. In order to further enhance the performance of the database, a new system will be developed which will help in direct collection of data from the prospects. The refurbished database system will be beneficial as it will enable Gap 360 to retain its customer base for a longer period of time. Moreover, the mediums selected to implement the marketing strategy are chosen on the basis of their ability to influence target audience and reach to the maximum geographic area. In order to take maximum advantage of the marketing campaign, the marketers of Gap 360 will participate in student and job fairs, educational trade shows and sporting events attracting large number of youth audience. During the participation in events, the marketers will be responsible to increase the knowledge of the students about the business and its services and educate them how they can avail the services. Before implementing a marketing campaign, a pilot marketing campaign will be launched in order to determine the probable outcomes of the actual marketing plan. In this manner, it will also become easier for the marketers to determine the response rate that the actual marketing campaign should and will accomplish by the end of the marketing campaign. The tenure of the marketing campaign stretch from January 2014 to December 2016, but the budget mentioned is for the first year and additional budgetary requirements will be communicated to the senior management of Gap 360 on yearly basis. As marketers, the aim of planning, developing and execution of the marketing campaign is to increase the knowledge of target audience about the services and credibility of Gap 360. The secondary